Fanatics to Open Shops in JC Penney
In yet another bold move to solidify its lead in licensed retailing, Fanatics will open 325 fan shops in JC Penney doors immediately and anticipates adding another 325 by Back-to-School. Most of the shops will be 650 sq. ft., but some 50 doors will get a Fanatics premium shop of 1,300 sq. ft. All the stores will have in-store tablets that connect consumers to Fanatics’ e-commerce operation. Clearly, Macy’s idea of putting shop-in-shops for specialty areas like sneakers and licensed products with Finish Line and Lids is getting more traction.
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