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Article Date: September 2020
Word Count: 194

Crocs Sees Longer Back-to-School, Earlier Holiday

Crocs said that it’s picking up market share during an elongated Back-to-School season from provided tailwind color for the back half of 2020 during the CL King’s virtual conference. Sales haven’t been hurt by school districts’ return strategy as reported by others in footwear and apparel, instead seeing reduced tourist activity as its largest regional challenge. Looking to the Holiday season, negotiated contracts keep Crocs from facing shipping surcharges from private couriers and USPS. It is anticipating some pull forward on Holiday, believing consumers have become smart to supply constraints and know product may not be available ... Log in to view full article.


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