Preview - Please log in to view full article.

Article Date: June 2019
Word Count: 206

Colin Kaepernick Moves to Trademark Nike Ad Slogan

Inked Flash, a company owned by the controversial former quarterback and Nike endorser, filed a trademark application with the USPTO for the word mark, “Believe in Something, Even if it Means Sacrificing Everything.” The tag line was featured over an image of his face in Eager Beavertons’ 30th anniversary Just Do It ad that sparked boycott threats but was ultimately seen as resonating positively with its core audience. The registration is for use of the phrase on apparel and in educational services such as workshops, seminars and websites. This is not Kaepernick’s first visit to the trademark office; last year ... Log in to view full article.


Already a subscriber?

User Name:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.