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Article Date: July 2018
Word Count: 209

Caleres Acquires Controlling Interest in Blowfish Malibu

The CA athleisure brand had trailing 12-month revenues of $27 million. Terms of the deal weren’t disclosed but it is expected to be accretive within one year. Likely, CAL sees this brand as potentially a good DTC opportunity as it has recently invested in its e-commerce capabilities. The brand has a relatively small footprint for a company that has been in business since 2005, and comments in the release suggested that its lack of scale, particularly in sourcing, were a major motivation in looking for a larger partner. As factory capacity becomes more consolidated, many small brands found development costs ... Log in to view full article.


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