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Article Date: March 2021
Word Count: 445

American Outdoor Brands’ Revenues Nearly Double


Net income was $8,029,000 in the fiscal third quarter ended Jan. 31 against a loss of $147,000 last year, on revenues that soared 91% to $82,649,000 from $43,336,000 including broad-based improvement from most of AOB’s 20 brands, including seven that grew more than 100%. E-commerce channels, both DTC and wholesale to e-tailers, accounted for 44% of sales, up 129% year-over-year, with the direct component benefitting from pre-pandemic investments in its e-commerce platform under Smith & Wesson. Traditional channels were up 68% helped by retailer load-in of Crimson Trace, UST and Hooyman products.

 

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