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Article Date: April 2019
Word Count: 220

Adidas Loses Osaka to Nike


In a surprise turnabout, Japanese tennis star Naomi Osaka has signed a footwear and apparel sponsorship with The Swoosh, rather than extending her Adidas deal as was widely reported last Fall. Now it appears that she let the Adidas contract lapse at the end of 2018, though she has continued to wear the Three Stripes into this year. Uniqlo, which signed former Nike endorser Roger Federer last year, was also said to be in the mix for the U.S. Open winner. The terms of the Nike deal were not disclosed, but Adidas’s offer was rumored to be in the range ... Log in to view full article.

 


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