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Article Date: April 2019
Word Count: 271

Adidas Looking to Extend Real Madrid Deal

Spanish press reports say that the Big a is discussing a €100 million per year extension when the current 10-year contract expires in 2020 but sales of licensed products could bring the total even higher. That replaces a deal that paid a reported €450 million over 10 years. That will still leave Los Blancos well short of the €155 million per year deal that Nike is paying Barcelona in a 10-year deal that began with the 2018/19 season. The new Real Madrid deal was certainly good news for clubs like Bayern München and Manchester United who have renewals with Adidas ... Log in to view full article.


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