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Article Date: April 2019
Word Count: 106

Adidas Inks Beyoncé Creative Partnership


The singer and entrepreneur will develop her own signature line of sneakers and apparel with The Big a, and re-launch her activewear brand Ivy Park as an athleisure collection under the Adidas umbrella. Ivy Park launched in 2016 in partnership with Topshop, though the line was also sold at other retailers. Beyoncé bought ... Log in to view full article.

 


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