Xinjiang Backlash Hits Western Brands’ Tmall Sales
Adidas and Nike online sales on Alibaba’s popular Tmall marketplace tumbled 78% and 59%, respectively, last month, according to a research note from Morningstar that was widely reported. Benefitting from online outrage and threatened boycotts were Chinese sportswear brands like Anta Sports and Li Ning, which had high double-digit ... Log in to view full article.
