Wolverine Worldwide Sells Champion Mark to HanesBrands
WWW, which has owned the Champion trademark for footwear, has now sold it to longtime licensee HanesBrands for $90 million in cash. A core product of Wolverine’s Keds brand is the Champion sneaker, and the deal carves out a perpetual license to continue using the name on certain footwear. Litigation between the two companies, in which Keds was threatening ... Log in to view full article.
