Net income was $40,476,000 in the fiscal first quarter ended June 28 against a loss of $16,615,000 last year as a double-digit gain in the shooting sports segment sent revenues up 4% to $479,140,000 from $459,774,000. E-tail and DTC revenue combined grew by over 40%, with a 56% increase in traffic and a 116% improvement in conversion rate. VSTO launched 11 new brand e-commerce sites during the quarter, and ramped up its e-mail marketing by 200% to 300% depending on brand. B-to-b also went online, with virtual presentations replacing trade shows to communicate with wholesale customers.
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