VSTO averred that, despite the post-election sales slowdown in firearms and ammunition, underlying consumption and participation has not diminished. Consumers are burning through the personal stockpiles they accumulated over the past year or so and enthusiasm for shooting sports remains solid, it told the Jefferies Consumer Conference. VSTO sees video games such as Call of Duty as the gateway for a younger demographic that wants to shoot for real what they’ve been shooting virtually. Half of new participants are female, a marked shift from the past when shooting sports was heavily male-dominated. Core demand has evolved from being primarily driven ... Log in to view full article.