VF Buys Icebreaker, Doubling Down On Natural Fibers
The New Zealand brand, which had sales of $150 million in the trailing 12 months, is seen as a complement to the SmartWool brand, which VF said will amplify its presence in the fast-growing natural fibers market. The outdoor specialty space, in particular, has seen a wave of natural fiber sustainable brands in socks and sportswear develop traction in recent years. ... Log in to view full article.
