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Article Date: March 2018
Word Count: 164

VF Acquires Altra Running Brand from Icon Fitness


The running specialty brand had sales of about $50 million and was sold through 1,600 specialty retailers in 55 locations, VF said. Terms of the deal weren’t disclosed but VF said the acquisition would be accretive immediately. VF said the performance market is a large, attractive market where it sees its ability to leverage Altra across outdoor footwear, DTC and its international distribution network.

 

While performance footwear has been an obvious vacuum in the VF portfolio for some time, it has not in ... Log in to view full article.

 


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