Under Armour Names Indian Distributor
Under Armour is revamping its Indian operations, moving to a distributor model from its current wholly-owned subsidiary, adding e-commerce operations in the country later this year, and planning for double-digit annual store openings. UA first moved into the market in 2019 and is now turning the reins over to the company official who supervised the launch, Tushar Goculdas, and his new firm Underdog Athletics. The new exclusive distributor will continue to work with ... Log in to view full article.