Preview - Please log in to view full article.

Article Date: September 2018
Word Count: 102

Under Armour Adds Two Senior Execs


Alessandro de Pestel joins Under Dog as its new chief marketing officer, a position that has seen some turnover in recent years as the company tries to reestablish the brand’s mojo. He succeeds Adrienne Lofton, who was in charge of UA’s global brand marketing since CMO Andrew Donkin left in late ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.