Tennis Companies Maneuver Despite Sluggish Market
Although the traditional markets have remained flat for the most part, tennis companies are looking to expand into new markets like China and grow their presence in other racquet sports like badminton. And two of the brands that were given up for dead are attempting to make a comeback.
Babalot had sales last year of €136 million, down from €145 million prior on currency hits form the U.K. market. Tennis racquet sales were €103 million in hard goods and another €22 million in sneakers and apparel with the rest in badminton and paddle tennis. However, it is setting up a new ... Log in to view full article.