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Article Date: April 2022
Word Count: 400

Teens Still Overwhelmingly Prefer Nike in New Survey


Teens are spending 11% more on footwear annually than a year ago, but their number one brand of choice remains Nike, according to the Spring 2022 edition of Piper Sandler’s semiannual Taking Stock with Teens survey. The Eager Beavertons were the top pick of 60% of responding teens, up from 57% last fall, a number that has been expanding steadily. Converse, Adidas and Vans tied for runner-up with 8% each. Converse has been moving up since Fall 2020, while Vans has tumbled from 16% over the past two years and Adidas slipped into the single digits from 11%. New Balance, ... Log in to view full article.

 


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