Preview - Please log in to view full article.

Article Date: November 2020
Word Count: 154

Technogym’s DTC Business Booms but Club Sales Tumble


The Italian fitness equipment maker’s sales declined 24% in the third quarter to €129,091,000 ($151.0 mm) from €169,502,000, and were also down 24% for the first nine months of 2020. Year-to-date, B-to-C sales expanded 58% to €97.9 million from €62.0 million helped by the pandemic-fueled home fitness trend in Europe and the U.S. Sales at Technogym’s nine stores grew 28% and its DTC inside sales business was up 58%. B-to-B sales to fitness clubs and wholesale customers ... Log in to view full article.

 


Already a subscriber?

User Name:  

Password:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.