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Article Date: August 2018
Word Count: 506

Target Terminates C9 Contract as Champion Brand Powers Hanesbrands


In reporting net income of $140,633,000, down 18% from $172,532,000 for the second quarter ended Jun. 30 on a 4% increase in revenue to $1,715,443,00 from $1,646,610,000, HBI said that its mass market sub-brand C9 would continue through this year and next but Target did not renew the contract that expires on Jan. 31, 2020. Target introduced its own JoyLab line recently, suggesting it was looking for more margin than it could squeeze out of C9 given the fact that it was all made in HBI factories. HBI said it expects the roughly $380 million per year annual program to ... Log in to view full article.

 


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