Athletic footwear, both performance and casual, was the top footwear category that every age group planned to purchase this Holiday season, according to the FDRA’s just released National Holiday Shoe Sales Survey. Men are most likely to buy casual sneakers (35%) and performance sneakers (30%) while women’s first and second choices were casual sneakers (34%) and fashion boots (26%). Younger shoppers in the 18- to 29-year-old group listed performance sneakers first, but every other age group had casual sneakers as its first choice. All races ranked casual sneakers as their top choice.

A larger share of shoppers (39%) are planning to ... Log in to view full article.