Bombas topped a new index from the brokerage and investment banking firm, which ranks consumer perception on active/casual lifestyle brands’ sustainability practices. Morning Consult conducted the legwork for the Stifel Sustainable Lifestyle Brands Index in April, surveying active and casual consumers ages 18-55 on 50 US brands and their performance in environmental sustainability, ethical business practices and social sustainability. The sock maker led the top 10 with an overall score of 127, followed by Patagonia, 125; The North Face, 123; Adidas, 118; Allbirds, 114; Hydro Flask, 112; and a four-way tie at 111 with Puma, Rothy’s, Yeti and Columbia.

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