A competitive and discount-driven firearms and ammunition market along with the shorter Holiday selling season hurt store traffic more that expected, and SPWH now forecasts Q4 comps to be -6% to -7% with total sales in the range of $250 to $254 million. On the bright side, online sales were up 90% during its first Holiday season on the new e-commerce platform, and Jan. store traffic ... Log in to view full article.