Sumitomo, which already controls the trademark in Japan, China and S. Korea and shares the rights with Sports Direct in the U.S., will pay $137.5 million for the rights to the brand controlled by Sports Direct everywhere else. As part of the deal, Sports Direct will receive a royalty free license to use the Dunlop brand in its own stores for workwear and safety wear, although SRA has the right to acquire that license for £12.5 million and will also continue supplying products to Sports Direct’s retail business. The company bought its rights to the brand in 2004 for ... Log in to view full article.