The U.K. sporting goods giant, which has for years complained about its treatment by Nike and Adidas as it heavily discounted their products at the expense of small retailers, now rushes to their defense after the Sunday Times picked up on the story that Nike has been whittling down its account base of what it calls “undifferentiated retailers” to bolster its DTC operation. Sports Direct said in a statement that the Eager Beavertons and the Big a dominate the market with must-have brands that enable them to control market pricing through allocations. It called on the U.K. and the EU ... Log in to view full article.