Seven of the eight most valuable sporting goods industry brands fell in value in 2017 compared to their ranking in 2016, according to a just released report by Brand Finance. It founds that the Nike brand was worth $28,030 million last year compared to $21,762 the year before, dropping it to 21^st place on its list compared to 16^th prior. Moving down the list, which only ranked American-based brands and didn’t include values for others, Under Armour fell 82 places to 191 from 108; The North Face fell 17 places to 229 from 212; Dick’s dropped 35 spots to 313 ... Log in to view full article.