Skechers Plans Further Investments in Omnichannel
Skechers said it will continue to invest in upgrading its ominchannel capabilities, as e-commerce is still generating strong year-over-year gains following the 250% quarter-to-date jump reported at the end of April. In a presentation at the Evercore ISI virtual conference, SKX said it has accelerated the path to an upgraded POS system for brick-and-mortar DTC to be combined with an upgraded website and mobile application. Success in BOPIS and curbside pickup during the lockdown may lead to ship-from-store options under the new system. Management sees growth runways in both DTC and wholesale for building a repeat customer base, with current ... Log in to view full article.