Six SG Brands Make Harris Poll of Top 100 with Patagonia, Bean Leading the Way
The annual poll ranked Patagonia third overall in reputation and L.L. Bean fourth behind Wegman’s and Amazon, with Adidas coming in at 27, Nike at 35, Under Armour at 44 and Dick’s Sporting Goods at 60. Bean was one of the top movers in the poll, ranking #15 last year, as was Patagonia, which ranked ninth prior. Nike was one of the brands that declined the most from the #12 position prior. Patagonia and Bean both scored in the Top 5 in Culture, Citizenship and Ethics. Patagonia also scored a Top 5 in products. Nike still ranked #2 with Millennials ... Log in to view full article.