Aggregate, year-over-year employee headcount at 19 sporting goods companies rose 9.7% in 2021 as average sales per employee (SPE) at these firms increased 17.4% to $556,000 as the nation emerged from a pandemic-impacted year and realized escalating consumer demand. Total revenues for those 19 firms rose 26.3% in 2021 to nearly $131.2 billion from $103.8 billion. These calculations were made after Sporting Goods Intelligence scoured annual reports for year-end employee counts, which often were detailed to include full-time employees, distribution center staff and retail workers in company stores.

We calculated the sales per employee metric by dividing the total sales figure ... Log in to view full article.