Net income increased 19% in the final quarter to $12,274,000 from $10,350,000 on a 2% revenue improvement to $121,121,000 from $118,230,000 helped by solid sales on Black Friday. Gross margin was flat at 27.9%. Management was hoping for an uptick in demand following the mid-term elections that did not occur, and the firearms market remains promotional and competitive, but still much improved over the deep discounting it saw in 2017. Ruger launched its retailer programs at the end of Nov. again this year, to give them a chance to book orders before the holidays. Dec. results were described as just ... Log in to view full article.