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Article Date: April 2020
Word Count: 142

Rocky Brands Takes Coronavirus Hit in Q1, but Online is Strong


Net income fell by two-thirds to $1,188,000 from $3,605,000 in the first quarter on 15% lower sales of $55,720,000 down from $65,929,000. Wholesale sales were hit hardest, declining 17% to $35.0 million as customers’ stores closed, but RCKY’s own retail sales improved 9% to $16.9 million driven by accelerating sales on its ecommerce sites. Military sales dropped 53% to $3.8 million. Gross margin narrowed by 20 basis points to 34.7% pulled ... Log in to view full article.

 


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