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Article Date: June 2018
Word Count: 124

Rocky Brands Sees Opportunities Online


Following a year when it refocused its business on core brands after divesting Creative Recreation, Rocky told investors at the Baird conference that it’s looking to digital channels and streamlined operations to drive sales. It has expanded its online presence with key e-tailers, and built out DTC shipping capabilities to service those orders as well as orders from its own brand web ... Log in to view full article.

 


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