Under Dog’s long-time endorser and face of basketball, has “nearly locked a lifetime contract” with the brand potentially worth over $1 billion, according to a cover story on Curry by Rolling Stone. After some initial missteps, UA’s Curry basketball shoes were the primary driver of the apparel-focused company’s gains in athletic footwear, prompting comparisons to Nike’s early relationship with Michael Jordan, though on a much smaller scale.

After early success with the initial Curry 1, and solid results from the follow-up Curry 2 and 2.5, disappointing sales of the third generation sneaker ... Log in to view full article.