The Big a is projecting that Reebok’s revenues will grow at a CAGR of 10% going forward, generating EBITDA of at least €200 million by 2025, and has asked prospective buyers for the brand to submit bids next week, according to Reuters. Reebok is reportedly expected to make a loss in 2021 and then deliver slightly positive core earnings in 2022, according to unnamed sources. If buyers believe the numbers, Ex-Numero Uno could be worth near the high end of the $1 to $2 billion estimates that were bandied about last fall. Adidas has not commented on the Reuters story.

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