REI Leads Sporting Goods Retailers in Reputation Survey
The outdoor co-op placed #6 overall on Reputation.com’s 2018 ranking with a score of 663 out of a possible 1,000 points, with Bass Pro Shops (654), L.L. Bean (606), Cabela’s (594), and Nike (590) also in the top 25. In the sporting goods category, REI led with 4.6 stars for best service, with Nike, Cabela’s and Under Armour tied at 4.2 stars. Consumers rated REI (3.7) better than Nike (3.4), Foot Locker (3.1) and Cabela’s (2.5) for wait time, and Athleta and L.L. Bean scored a category leading 4.7 ... Log in to view full article.