Puma Signs Long-term F1 Deal
The Big Cat will be Formula 1’s exclusive merchandise retail partner starting with the 2019 season, and will design, produce and sell Formula 1-branded products, and operate Puma stands and superstores at 17 out of the 21 Grands Prix in the calendar. Of the big three sneaker brands, Puma has been the most committed to motorsports historically, inking a partnership with Porsche Design earlier ... Log in to view full article.