With annual sales estimated of around €200 million at the wholesale level, representing about 10 percent of Lacoste’s total wholesale-equivalent turnover, Pentland Brands and Lacoste have decided to transform their 26-year-old licensing agreement for Lacoste footwear into a capital and profit-sharing JV. As part of the new agreement between the two companies, Lacoste will take over the distribution of the footwear line in all the markets outside the U.K., where Pentland has a solid sales structure for all its brands.

Lacoste has strong sales and distribution capabilities in the U.S. and in other countries including France, Germany, China and South Korea, ... Log in to view full article.