PTON says that Echelon is infringing on its patents and mimicking its business model, even going so far as to copy its distinctive font and logo, in a complaint filed in Delaware District Court. Along with similar allegations made in its earlier lawsuits against Flywheel Sports, Peloton is particularly incensed that Echelon has been running what it calls a false advertising campaign, misleading consumers about the price of its bikes vs. Peloton’s, the ... Log in to view full article.