Peloton Improves Bike Deliveries, Plans for Commercial Rollout
PTON sees its runway continuing post-pandemic, outlining growth drivers for FY’22 during the Bank of America Securities Global Technology Conference. It believes subscriber-based home fitness has a competitive advantage over gym memberships and it plans to ramp up marketing efforts in the coming months. Media spend had been cut drastically through the pandemic since its product availability was so constrained, but now the delivery timeframe on the Bike+ has been cut to just one to three weeks, helped by a $100M investment in expedited shipping to get around port congestion.
Australia will be the next international market expansion, with one or ... Log in to view full article.