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Article Date: May 2022
Word Count: 406

Patrik Frisk to Step Down as Under Armour CEO


Under Dog’s top dog will leave the post and the company’s board effective Jun. 1, but remain as an advisor through Sep. 1 to support a transition to a yet-to-be-named successor. Colin Browne, UA’s COO, will serve as interim president and CEO until a permanent replacement can be found. Under Armour said it has already begun an internal and external search for a candidate to lead going forward. Browne joined UA in 2016, and has been COO since 2020, with broad responsibilities for operations. He is credited with modernizing the brand’s digital go-to-market strategy and direct-to-consumer model, and transforming its ... Log in to view full article.

 


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