The series C round was backed by Google Ventures and will be used by the Austin, TX-based athletic apparel retailer to open more brick-and-mortar stores and continue to expand its e-commerce business. Outdoor Voices sells athletic and athleisure apparel for men and women mostly focused on yoga and running with an aesthetic that could be easily mistaken for lululemon. And like LULU, it only sells its own branded products which have a fanatical following fueled by social media. It launched online in 2014 and currently operates five stores, ... Log in to view full article.