Outdoor Retailer Pitches Online Version
With Outdoor Retailer Summer Market cancelled due to Covid-19, owner Emerald X has come up with an online, three-day outdoor business, networking, and educational event to be held July 21-23. The platform will “promote the same joy of discovery that comes with walking the aisles,” according to a press release. Vendors will have a customizable page to introduce new products and display their lines, while buyers can search or browse those pages. This sounds a bit like the sort of B2B web portal that many brands already operate to serve their accounts, but there will also be a community component ... Log in to view full article.