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Article Date: November 2017
Word Count: 381

Online Sales Boom on Black Friday


A double-digit surge in online spending over the Thanksgiving holiday drove new records in e-commerce sales, with an increasing share of those sales placed from phones. Adobe Systems research said Black Friday online spending jumped 50% to $5 billion, and was up 18% to $7.9 billion including Thanksgiving. Salesforce’s retail intelligence unit reported digital sales grew 24%, or 26% if you include Thanksgiving day, with traffic up 19% overall and mobile orders accounting for 42% of all orders, up from 34% last year. Discounted orders were up slightly to 28% of all orders from 27% in 2016, and free shipping ... Log in to view full article.

 


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