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Article Date: October 2018
Word Count: 140

Obituary: Sandy Bodecker


The long time Nike employee is dead at 66 of unspecified causes. He joined Nike in 1982 and is most remembered for his role in leading the Nike action sports business. His adaptations of Nike’s design principles to the action sports footwear category with the Dunk forever raised the bar on the definition of a skate shoe. It gave Nike, after years of trying and failing to crack the code ... Log in to view full article.

 


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