The former president of Smartwool died of a suspected cardiac event during a bike ride near his home in Steamboat Springs. He was 52. Mark had a long career in the sports industry. At Nike, he spearheaded a highly successful program to take on Timberland’s inner city boot business. He joined Smartwool, then owned by Timberland, in 2006 and took over as president in 2009. He left in 2016 to ... Log in to view full article.