A clever new ad from the National Retail Federation is designed to pressure Congress, especially Republicans, about the impact of a Border Adjustment Tax on American consumers. The advertisement, slamming the BAT is a take-off on TV infomercial pitches that says the “Bat Tax” will raise consumer prices on cars, gasoline, food, clothing and medicines while also killing jobs. You can view the ad here:

https://nrf.com/media/press-releases/national-retail-federation-launches-campaign-highlighting-consumer-cost-of

The ad will get aimed initially at two interesting audiences. It’s going to air first on Fox & Friends, the morning news program much beloved by conservatives. It will also air on Saturday Night Live, which ... Log in to view full article.