NPD: Basketball Category Driving Children’s Footwear Sales
U.S. children’s footwear sales grew 5% for the five weeks ended Aug. 17, ahead of the 3% growth experienced by the total athletic footwear category for the same period, according to The NPD Group. Children’s sales, which began to ramp up in mid-Jul., peaked during the second week of August when they hit $103.5 million. The basketball segment ... Log in to view full article.
