Nike derived $461.9 million in total sponsorship value from over 5,556 million social media engagements in the 12 months through Aug. 1 2020, easily topping SportsPro and Hookit’s SportGraph’s Top 50 World’s Most Marketed Brands list. The methodology assesses sponsorship value by tracking the social activity of every major professional athlete, team and league, totaling over 500,000 accounts. Other ... Log in to view full article.