Nike Tops Brand Finance Value List Again
The brand valuation consultancy’s Apparel 50 2021 list of the world’s most valuable apparel brands was headed by the Eager Beavertons for the seventh year in a row, but its value dropped by 13% to $30.4 billion. The total value of the listed brands fell by 8% to $276.4 billion in the pandemic year, as store closures damaged apparel sales overall, though brands with the strongest e-commerce businesses fared best. Adidas ranked #4 this year, at $14,342 million, also down 13%, and was the only other sneaker brand in the top 10. Interestingly, the Three Stripes edged out the Swoosh ... Log in to view full article.