Preview - Please log in to view full article.

Article Date: April 2014
Word Count: 167

Nike Locks Up U.S. Track & Field Through 2040


When the new USATF contract is completed, the Eager Beavertons will have a nearly half-century relationship with the governing body. NKE began its relationship with USA Track & Field in 1991 and its current contract expires in 2017 when the new deal begins. The E.B.’s current financial support to USATF, accounts for about half of the group’s $19 million annual budget, and includes both cash consideration and product.

 

Nike confirmed yesterday that its official USATF relationship will have no bearing on its contracts with ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.